What kind of e-commerce are used?
BODOG Sportsbook & Racebook uses operational software by Digital Gaming Solutions, a privately held internet gaming software company. DGS is 100% development and support dedicated with no gaming interests of their own. Software packages include Sportsbook and Racing; Casino consisting of slots, poker games, video poker, blackjack, roulette and more, and P2P betting exchange is available through DGS’ partnership with TradingSports. Casino and Sportsbook are completely integrated so transferring of funds from one account to another is not necessary to play. All products come ready with interfaces to all the major ecommerce payment services and an easy transition to integrate our products to third party processing gateways. http://www.digitalgamingsolutions.com/
BODOG Casino uses RealTime Gaming software designed to deliver a realistic player experience. RealTime introduced "integrated" bingo, multi-player poker and system-wide progressives. RealTime provides the outside resources to aid the client in hosting, customer service, hardware selection, technical support, training and continuing education. http://www.realtimegaming.com/
What types of internet business models are used?
Bodog continues to evolve their business model and moving into a licensing agreement with Morris Mohawk Gaming Group for all North American Gaming activities is in line with the company’s plans for international expansion. Now doing business worldwide, in some regions Bodog will continue to operate their original business model and in other areas will peruse licensing agreements in this vein. Bodog focuses very much on having a media savvy business model, focusing on high customer satisfaction, intense advertising worldwide, and the latest in all technology. There overall business is to provide the very best experience for there clients online.
"Bodog.com is not and never has been in the business of directing public policy. We're in the business of offering, as one of our many services, a form of entertainment that is enjoyed and accepted by millions of people around the world. We will continue to grow our gaming products, expand into more markets and broaden our digital entertainment offerings. This will ultimately have a much more powerful effect."
"We're actually not confined to any particular market, as we have presence in a number of markets around the world. Our greatest competitive advantage is and always has been our ability to combine a number of different forms of entertainment into one all-encompassing digital entertainment offering and by modeling our business around this concept, we have traditionally been less dependent on any one revenue channel or single market. This is paying great dividends at this particular time, as all of our entertainment channels are experiencing extraordinary growth."
What type of marketing mixes are used by BODOG?
BODOG gets a great deal of traffic from their Link Exchange Program. Additionally, the BODOG website is extensive with its marketing mix. Links on the website are as follows:
BODOG Beat – Is a daily mix of sports, poker, casino, pop culture, music, celebrities, babes and gambling news, all presented in a hilarious way.
CalvinAyre.com – BODOG owners blog.
BODOG NATION:
o Calvin Ayre
o Frontlines
o Arena Action
o Double down
o 5th Street
o Prop Culture (no typo)
o Fight fires
BODOG Music – Music site
BODOG Battle – A bands site
BODOG TV – Net TV shows and another music site
BODOG Fantasy – Fantasy League site
CalvinAyreFoundation – Dedicated to improving the environment and the lives of disadvantaged people and communities.
BODOG segments its customers based on their tastes. Music, Mixed Martial Arts, Web TV shows are all part of the marketing mix of BODOG. These are in addition to, the gaming and betting portions of the website.
What payment systems are used?
E-commerce money exchange take place at BODOG using the following e-commerce payment companies:
· CLICK2PAY – Facilitates simple and secure online money transfer. Signup for free, choose from dozens of funding options and instant payments at thousands of websites.
· eWalletXpress :
· Using XpressFunds you can transfer money from your checking account to your ewalletXpress account and have the funds credited instantly. To deposit by XpressFunds you must first register your checking account with eWalletXpress.
· Using Electronic Checking/ACH you can transfer money from your bank account to your eWalletXpress Account through Online Checking.
· Use of bank wire transfers are ideal if you’d would like to transfer a large amount of funds to your eWalletXpress account (or if you live in a region that provides few local deposit methods).
· Money Order transfers are ideal if you would like to transfer large amounts of funds to your eWalletXpress account.
· Moneybookers - Moneybookers enables any business or consumer with an email address to securely and cost-effectively send and receive payments online – in real-time!
· NETELLER - Looking for the single solution to help you manage and move your money online? Look no further than the NETELLER e-wallet account. Creating an e-wallet account is safe, fast and free. A NETELLER e-wallet account can be accessed anywhere, anytime, making it the most convenient way to transact online. With simple and secure funding options, an e-wallet account lets you transfer money with thousands of online merchants, and your friends and family.
· NUCharge – NUCharge is a prepaid phone card that is being accepted at BODOG Casino.
· Visa – Credit Card Systems
· MasterCard – Credit Card Systems
Which of the 4 generic business strategies is used? If differentiation, then how do they differentiate their services/products?
Bodog uses Global Differentiation as Calvin Ayre explains that "there are a lot of things that make us different. I think our image and brand are edgier and more fun. I think we have a broader entertainment offering, with all the stuff we’re doing, but I think the quality of our product and our customer service is at the top of the industry. I think we’re pretty strong everywhere. "
What major business initiatives are used or being considered? What software is used? Are they top-line or bottom-line initiatives?
